Nevly Financial App MVP

The first phase of this research involved a competitive analysis of financial apps in the current market. This analysis helped identify key strengths and weaknesses in existing products. To gain deeper insights, I conducted user interviews, uncovering common frustrations and unmet needs. Several recurring pain points emerged:

• Complexity & Overwhelm – Many users found financial apps difficult to navigate, with cluttered interfaces and excessive features that made financial management feel intimidating.

• Lack of User-Friendly Design – Users struggled with unintuitive layouts and workflows that didn’t align with their expectations, leading to frustration and disengagement.

• Limited Customization – Many apps lacked personalization options, making it difficult for users to tailor the experience to their specific financial goals and preferences.

• Distrust in Financial Institutions – Users expressed skepticism about financial apps, often due to concerns about transparency, security, and inadequate educational resources.

• Hidden Fees & Pricing Concerns – Unexpected charges and lack of clarity around costs were major pain points. Many users actively sought affordable or free financial solutions.

• Integration Challenges – Users wanted seamless connectivity between their financial accounts (banking, credit cards, investments, loans, etc.) but often faced integration issues.

• Demand for Automation – Features like automated budgeting, savings, and investment tools were highly valued, as they helped users manage finances with minimal effort.

These insights informed the design and development of a more intuitive, trustworthy, and user-centric financial health app, addressing critical user needs while differentiating from existing solutions.