Creative Director

Overview

During my tenure at Amplio AI, I led a highly effective social media campaign on Republic.co, successfully raising an impressive $76,034 within 60 days through crowdfunding. The primary objective behind this funding initiative was to provide essential support for the development of "Omnipar," a stress management app slated for public release.

https://republic.com/amplio-ai

Company: Amplio AI

Platform: Republic

Industry: Department of Defense

Timeline: September 2021 - January 2022

My Contribution: Creative Director, Researcher, Data Analyst, UX/UI Designer, Content Creator, Video Editor, 3D artist.

Other Contributors: Social Media Manager, Graphic Designer, social media Content Creator, outsourced Animation team and Videography team.

Objective

To generate awareness, engagement, and funding support for the development and launch of the "Omnipar" stress management app through a targeted social media campaign.

Target Audience:

Individuals experiencing high levels of stress or seeking effective stress management techniques.
Wellness enthusiasts and individuals interested in personal development.
Tech-savvy individuals who embrace digital solutions for self-improvement.
Potential investors interested in supporting innovative health tech projects.

I lead the animation team in the creation of this animation below.

Platforms

Instagram: Utilize visual content to showcase the app's features, benefits, and testimonials from early users. Leverage Instagram Stories and IGTV for engaging and interactive content.
Facebook: Share compelling stories, educational content, and promotional updates about the "Omnipar" app. Utilize Facebook groups related to stress management and mental well-being for organic reach.
Twitter: Share bite-sized tips, statistics, and inspiring quotes related to stress management. Engage with influencers, mental health organizations, and relevant hashtags to broaden the app's reach.
LinkedIn: Publish thought leadership articles, share industry insights, and highlight the app's potential impact on workplace productivity and employee well-being.
YouTube: Create informative and engaging videos that provide stress management techniques, success stories, and behind-the-scenes development updates.

Content Strategy

Educational Content: Create blog articles, infographics, and videos that educate the audience about the impact of stress and offer practical strategies to manage it effectively.
User-Generated Content: Encourage users to share their stress management journeys, testimonials, and success stories using the app. Feature selected content on social media to inspire others.
App Sneak Peeks: Release teasers and exclusive glimpses of the app's features and user interface to generate excitement and anticipation.
Expert Collaborations: Collaborate with mental health experts, psychologists, and influencers to provide valuable insights, guest blog posts, and interviews about stress management.
Interactive Polls and Quizzes: Engage the audience with interactive content that helps them identify their stress levels and offers personalized recommendations.
Social Contests and Giveaways: Organize contests and giveaways to encourage user participation and incentivize sharing the campaign.

MPPW_217_-_Michael_Platt_1.mp4

amplio-omipar-video-Joe-Kable.mp4

amplio-omipar-video-ad-1.mp4

amplio-omipar-video-2.mp4

amplio-omipar-video-1.mp4

Engagement Tactics

Prompt Responses: Monitor social media channels closely, promptly respond to comments, inquiries, and direct messages to foster engagement and build a supportive community.
Live Q&A Sessions: Host live video sessions or Twitter chats where users can ask questions about stress management, the app, or general well-being topics.
Influencer Outreach: Collaborate with influencers and experts in the mental health and wellness space to expand the app's reach and credibility.
Hashtag Campaigns: Create and promote unique hashtags related to stress management, encouraging users to share their experiences and engage in conversations.

hr-chat-2_1.mp4

Advertising

Targeted Ads: Utilize social media advertising tools to target specific demographics, interests, and behaviors to reach individuals interested in stress management, wellness, and personal development.
Retargeting Campaigns: Implement retargeting ads to engage users who have shown interest in the app or related content, reminding them about the campaign and driving them to take action.

Metrics and Tracking

Funding Progress: Regularly update and share the funding progress on social media to showcase the momentum and motivate more contributions.
Reach and Engagement: Monitor the reach and engagement metrics across platforms to evaluate the effectiveness of content and adjust the strategy accordingly.
Conversion Rate: Track the number of app downloads, sign-ups, and conversions from the campaign's social media efforts.
Feedback and Sentiment: Pay attention to user

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