InCharged web design
InCharged web design
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Overview
Overview
InCharged was a leading company in the tech and events industry, specializing in the sale of charging stations and touch screen vending machines for corporate events. As the business was experiencing significant growth and introducing innovative products, there was a need to enhance the website to effectively showcase these advancements. I redesigned and rebranded the InCharged website.
Company: InCharged
Platform: Website
Industry: Tech and events
My Contribution: User research, user experience, user interface and 3D modeling
Other Contributors: Project Manager, Engineers
Goals
Goals
Understand user needs and pain points when interacting with the existing website.
Improve the website's user experience to enhance usability and increase conversions.
Showcasing InCharged's latest advancements in technology and product innovation.
Create a visually appealing and modern user interface that aligns with the company's brand identity.
Research
Research
To kickstart the project, I conducted user research to gain insights into the target audience's preferences, expectations, and pain points. This involved surveys, interviews, and competitor analysis. Key findings included:
Users had difficulty finding relevant product information and understanding the features and benefits.
The existing website lacked visual appeal and failed to highlight InCharged's technological advancements effectively.
Users desired a seamless and intuitive browsing experience to explore products and make informed decisions.
User Experience (UX) Design
User Experience (UX) Design
Based on the research findings, I focused on improving the overall user experience of the website. This involved:
Restructuring the information architecture to ensure easy navigation and logical grouping of content.
Implementing clear and prominent calls-to-action to guide users towards desired actions, such as requesting a quote or making a purchase.
Incorporating a search functionality to facilitate quick access to specific products or information.
Streamlining the checkout process to minimize friction and improve conversion rates.
Optimizing the website for responsiveness and compatibility across various devices and screen sizes.
User Interface (UI) Design
User Interface (UI) Design
To create a visually appealing and modern user interface, I worked closely with the project manager and the InCharged team to establish a new brand identity. Key UI design decisions included:
Adopting a clean and minimalist design approach to focus attention on the products and their features.
Incorporating high-quality product images and 3D models to showcase the technological advancements effectively.
Utilizing a consistent color palette and typography that aligns with InCharged's brand guidelines.
Enhancing the visual hierarchy to guide users' attention towards key information and calls-to-action.
Ensuring a visually engaging and intuitive interface through the use of animations and micro-interactions.
3D Modeling
3D Modeling
As part of the rebranding effort, I created 3D models of InCharged's charging stations and touch screen vending machines. These 3D models were used in the website's product pages to provide users with an interactive and immersive experience. Users could rotate, zoom in, and explore the products from different angles, gaining a better understanding of their design and functionality.
Results
Results
The redesigned and rebranded InCharged website achieved the following outcomes:
Improved user experience, resulting in increased user engagement and conversions.
Clear and concise product information, making it easier for users to understand the features and benefits.
Enhanced visual appeal and modern UI design, reflecting InCharged's commitment to innovation.
Seamless browsing experience across devices, accommodating users' preferences and behaviors.
Interactive 3D models providing users with a realistic view of the products and promoting a stronger connection with the brand.
In conclusion, the redesign and rebranding of the InCharged website focused on enhancing the user experience, showcasing technological advancements, and creating a visually appealing interface. Through user research, UX design
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